National Museum of Contemporary Art store (MNAC)
After several attempts without visual consistency, The MNAC store needed a new course. We advanced with the Easydecor Project proposed by Joana Beirão, which also included the curatorship of Portuguese brands.
Easydecor Classic Company
The story
The transformation of the MNAC store began with a clear challenge: give you a new conceptual course, visual and functional, Betting on the dynamics of artists and Portuguese production brands, in order to give greater voice to the artistic expression of national design.
After various experiences and punctual changes, It became evident that it was necessary to rethink the space in a more structured way. The Board of the National Museum of Contemporary Art decided to advance with the Easydecor service, already with the trust of the work presented in almost real images and proposal of concept articulated with Joana Beirão.
The proposal included the reorganization of the layout, suggestion of new pieces and exhibitors, Chromatic palette, lighting and, Of course, the curated care of Portuguese brands. All thought to value the museum's identity and create a more coherent shopping experience, inspiring and functional.
With the support easydecor, It was possible to clarity and execute with confidence - respecting the spirit of MNAC, but bringing a new energy to the store.
