What we are?
Architecture Experts, Design e Marketing.
We put this knowledge at the service of in-depth knowledge of the Portuguese industry, translating production into identity, processes in narrative and products in cultural and commercial value, in the construction of content and curation with purpose.
Why?
National production continues invisible, fragmented and little communicated – much of your value does not reach the public in a clara, consistent and attractive.
Without a common narrative, remains difficult to discover and understand. PFB® appears to unite and amplify this ecosystem, transforming production into meaning, identity in visibility and territory in cultural and economic value.
Project authorship
After several years developing Architecture and Environmental Design projects, and creating concepts for events and new businesses, Joana Beirão is faced with the opportunity to activate an old passion – better understanding Portuguese Production, its Brands and its industrial assets, in order to actively contribute to the construction of the Portugal Brand.
Value of Writing
Being sure that we would create a new way to promote Portugal, stimulating conversations and stories about the country through the architecture and design triology, Portuguese production and industrial tourism alive, we would have to find the right person to do the copy and validate that everything that is written, it is written in the correct way. This person is Ana Águas.
EasyDecor Studio Projects
Know that person who, even without always being visible, It is essential for everything to make shape and look beautiful, functional and well thought out? This is the Vera Calheiros Cruz - responsible for Easydecor Studio and Portugal's environments design is good.
Vera appears little, But when it appears… it's to put everything in place. Is always between tasks, Projects and Customers, But it still finds time to tune every detail, respond at the right time and ensure that the space speaks with us. Many already know it, And who doesn't know… will quickly realize that Easydecor would be impossible without it.
Virtual Assistant
You know that person who is part of the project who never shows up but sends the email at the right time, make last minute arrangements you don't have much time because you share this task with other work. This is how we present Isabel Maria, and that many already know.
Sustainability
We develop the structure of an industry mapping, focused on quality and the adoption of good sustainability practices.
17 Sustainable Development Goals
