BEST PORTUGAL BRANDS
Article by Isabel Maria
Portugal Faz Bem presents its new branding – a crossing from design to destination
At Lisbon Design Week we officially reveal our new identity - a visual gesture, curatorial and strategic that reinforces its mission: host, show and value the best of Portuguese production, connecting design to destination, territory to experience and production knowledge to contemporaneity.
More than a brand, a crossing.
To be a platform is to inhabit the space between margins. It is listening on one side and communicating on the other. It is building bridges between those who create and those who seek, between knowing and looking, between memory and future.
Portugal Faz Bem born of this gesture:
Bringing the product closer to history, the design closer to its origin, the territory closer to the world. We celebrate the hands that shape Portugal and the processes that give form to the invisible.
Characteristics of the new brand Portugal Faz Bem
Visual identity
The new brand gains organic shape in the letters PFB, each representing an emotional geography of Portugal:
P takes on the blue of the sea that connects us to the world
F the green nature of our origins and materials
B the yellow light of our sun that crosses the territory and makes it unique
Three letters, three colors, Three dimensions of what Portugal does well.
Slogan
Portugal Faz Bem. Makes sense - from design to destination
This is our positioning: a platform that is born from design and welcomes the best in Portugal - products, experiences, ideas, places. Because doing well, in Portugal, it is a connection between culture, identity and science.
Design and Language
The new brand assumes itself as a curatorial label: a tactile, editorial, sensitive and original language
. It represents know-how with a future, the artisanal gesture combined with innovation, and reveals Portuguese production as an expression of territory, culture and value.
Vision and purpose
Portugal is good is a curatorial and collaborative platform which starts from the action of looking inwards: factories, studios, stores, craft places, and above all people. We reveal stories of continuous creation - between matter and imagination, Between what we are and its reinvention, where Faz Bem holds Portugal.
We present ourselves in Lisbon Design Week 2025 as strategic partners and curators of three exhibitions that form a trilogy:
Design, Industry and Tourism - styles of territory and transformation tools.
From design to destination
We welcome the best of Portuguese production
This is our mission: shape to what has not yet been fully seen.
Give voice to what has not yet been said.
Invite the world to know Portugal inside - in its processes, in your subjects, in your productive soul.
Conclusion
Portugal Faz Bem It is more than a brand - it is a contemporary look rooted in the territory.
It is a strategic vision that crosses culture, design e turismo industrial.
It is a bridge between margins, hands, between lines and machines.
Join us on this crossing.
Because we are made of what Portugal does well.
And that's what we want to share with the world.
Thank you Carolina Baiona and Marie Martins for helping us build this new image!