BEST PORTUGAL BRANDS
Ana Águas article
Paredes stands out as an Industrial Tourism destination in BTL 2026
Municipality is part of the Portuguese Industrial Tourism Network and promotes the Furniture Museum
Industrial Tourism in Portugal continues to assert itself as one of the most authentic and differentiating segments of the national tourism offer — and Paredes has just reinforced this strategy at BTL – Better Tourism Lisbon Travel Market 2026 which runs until the day 1 March.
Integrated into the space of the Tourism Entity of Porto and North of Portugal, the municipality highlighted its industrial heritage linked to furniture, formalizing a strategic step towards consolidating the municipality as a reference in industrial tourism in North Fluminense.
The highlight of the participation was the integration of the Vilela Furniture Museum and the company Viriato into the Portuguese Industrial Tourism Network.
With these new additions, the municipality of Paredes now has six entities integrated into this national network, reinforcing its strategic positioning in the Industrial Tourism panorama in Portugal. This integration not only enhances the historical legacy of the furniture industry, but also strengthens the link between the living industry, cultural heritage and tourist experience.
“Discovering Industrial Tourism”
During at BTL 2026, the Councilor for Culture and Tourism, Beatriz Meireles, officially presented the agenda “Discovering Industrial Tourism”, which will take place between 21 March and 4 of April.
The program proposes an immersion in the productive identity of the territory, including:
- Itineraries through the memories of the Paredes industry
- Visits to industrial units
- Traditional carving and carpentry workshops
- Direct contact with artisans and professionals in the sector
This initiative reinforces the municipal strategy of transforming industrial heritage into a structured tourist product, educational and sustainable.
Paredes' bet demonstrates how tourism can go beyond traditional itineraries, valuing local know-how, the productive economy, the collective memory, and innovation linked to tradition
For Portugal is good, This is a clear example of how Industrial Tourism in Portugal can contribute to a more sustainable tourism model, decentralized and authentic. Discover our visits of Industrial Tourism