BEST PORTUGAL BRANDS
Article by Isabel Maria
Mnac's new store features a renewed space where luxury intersects with design and emotion
There is a new idea of emerging luxury, timely, of listening and meaning. The world moves to a more conscious rhythm, where the value is not only measured by the price or exclusivity, But by the story that each object carries.
Fashionable, names like Loro Piana or Hermes celebrate the slow time of rare raw materials, made to last. No Cinema, Biographies and documentaries return protagonism to real narratives and the big brands wear more common acts, as Dior and Fernanda Torres. In art, handcrafted processes are exalted again, rescuing ancestral techniques. And in daily life, the consumption slowed - the slow consume - WIN LAND, by proposing the exchange of excess for the weighted choice, for what has soul, for the purpose and the essence.
This new luxury asks us to look inside, for what is hand done, for what has inheritance and identity. It's this silent luxury, time -born, of matter and knowledge to do contemporary, that Portugal is good has been mapear - giving the Portuguese production stage, from industry to manufacturing with machinery or manual.
The partnership between Portugal is well and the National Museum of Contemporary Art reinforced its dimension after a Call and a new inauguration, who made us sweat us.
Followed in press “The National Museum of Contemporary Art (MNAC) expanded your store Art, Books and Living, is 26 of February. With a renewed and increased space, where it can henceforth take a coffee d’A Brasileira, The store values responsible production and national contemporary design, curated by Portugal Faz Bem, Millennium BCP Foundation and the partnership with the historic Café do Chiado.
Allowing the visitor to stop and rest and enjoy, that expands the experience of the visit to the museum, The renewal of the MNAC store reflects the growing public interest in design products that are more than beautiful and functional, but also produced in an ethical and sustainable way. The 170 candidacies that responded to Call aimed at brands, designers and artists, Those who best reflect the excellence of national contemporary design and good ecological practices in their production process were selected, valuing local production and the use of sustainable materials.
This expansion reinforces MNAC's commitment to culture, Heritage and sustainable economy, providing visitors the opportunity to bring unique objects with positive impact. To further mention, that when including Portuguese design in your store, from 2023, Mnac was mapped as one of the places to visit during Lisbon Design Week 2024 and repeat in May 2025.”
“This exalting project, the result of a marriage of ideas between the museum and the authorship of the interior design that, with meal, He returned life to an once empty and forgotten room crosses an eclectic to know how to do the artistic expression, Rich in design and contemporaneity.”
With 28 Portuguese brands, from north to south and islands, between emerging and consecrated names, The store affirms itself as a living showcase of the new Portuguese talent. Each object exposed carries a single narrative, reflects the richness of national production and the plurality of authorship, in a selection that seeks to surprise and captivate different profiles of visitors. Of the furniture of Blackcork, Dam, and Olaio to the manuality of Slow or d’A Avó Veio Trabalhar, where secular raw materials such as cork, through the sustainability of ecological soaps and candles or the reuse of textile waste in social projects, Each piece reveals a new luxury - closer, more conscious and deeply human.”
As states Joana Beirão, Founder of this Portugal Faz Bem, “sustainability and identity are not the future - they are now the design and consumption. This curatorship goes beyond a mere selection of products - it is a manifesto that connects production to time, drawing a map of what is best done in Portugal.”
The renewed MNAC Store It is thus shown as a reflection of the spirit of your time: a space where Portuguese design asserts itself with those who visit us every day and seek to know who we are, in a new brand curatorship partnership model, that invites to know and consume less, but better. Each object carries with it an idea, and several people in a story and in a combination that seeks a new compromised responsibility - environmental, social and cultural. An invitation open to the discovery of a more conscious luxury, where the value is in what is preserved, what is transmitted and what is protected. We just have to thank you for having been able to make it happen. Together!
It is very proud that we invite you to visit the renewed MNAC store and discover part of the best of Portuguese contemporary design, where each piece is a testimony of creativity and knowing how to make our time. But control expectations, We got all this in a small room now expanded to a small antechamber!
Thanks to all who joined and trusted our invitation!