BEST PORTUGAL BRANDS
Article by Isabel Maria
From Minho to the World: A Camisola de Bad Bunny no Super Bowl 2026 It is “Made in Portugal”
The Super Bowl halftime show is one of the biggest global showcases and, em 2026, national talent took the stage with Bad Bunny. The centerpiece of the artist's look? A creation proudly manufactured in Santo Tirso.
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When millions of spectators around the world fixed their eyes on the halftime show do Super Bowl 2026, saw much more than a top musical performance; saw the excellence of the Portuguese textile industry in action. Thanks to the sharing of our partner Sapo, We know that the sweatshirt worn by global star Bad Bunny was produced by the experienced hands of Sidi Group.
Excellence Lives in Santo Tirso
Based in Santo Tirso, the textile company Sidi Group was responsible for making the personalized piece for the Zara brand, who dressed the Puerto Rican artist. The sweater, marked by the number “64” and the name “Ocasio” (surname of Benito Antonio Martínez Ocasio, Bad Bunny's real name), stood out not only for its bold style, but due to the quality of execution, which is the hallmark of “Made in Portugal”.
On social media, the Portuguese company did not hide its pride, sharing images of the artist and stating: “The Super Bowl jersey worn by Bad Bunny – proudly produced by Sidi”.
“Thank you for the time and heart you put into this”
Which makes this story a true example of what Portugal does well It's not just the technique, but the passion put into the work. Recognition came from the artist himself. Bad Bunny made sure to send a thank you note to the employees involved in the production, accompanied by a replica of the jersey. The artist's message is the best testimony our industry could receive:
“Thank you for the time, talent and the heart they put into this. Thank you for making it real. This show was also yours.”
A Sector that Scores Points
Although Zara will not sell the original piece, the cultural impact is already guaranteed, with other brands launching editions inspired by look.
This moment reaffirms Portugal's positioning as a partner of choice for major global fashion brands. Be in gateways haute couture or on the most media stage of American sports, Portuguese etiquette is synonymous with trust, innovation and, as confirmed by Bad Bunny, lots of heart.