BEST PORTUGAL BRANDS
Article by Isabel Maria
Portugal Faz Bem: Balance of 2024 and ambitions for 2025
“Sometimes it's good to remember what we built.”
Inspired by this idea, we look at 2024 as a landmark year for Portugal Faz Bem, full of strategic growth and strengthening the foundations that support our passion for what Portugal does well. We have established ourselves as a reference platform in design, national production and industrial tourism, while expanding our partner network and promoting Portuguese know-how. This path brought us more responsibility, but also new opportunities.
Additionally, we strengthen our online presence, strengthening ties with the public and different market segments. With this work of passion, we have not only raised national notoriety, but we also prepare the ground for even greater challenges and ambitions in 2025. With pride, We share the balance of what we achieved and the most memorable moments of the year, and now some topics of what we intend to develop in 2025.
2024: A Year of Consolidation and New Paths
Brand Curatorship at MNAC for Museums and Monuments in Portugal:
Daily, We dedicate meticulous work to our Brand Curation in the store at the National Museum of Contemporary Art (MNAC) started in August 2023, where, in addition to ensuring constant quality, We strive to make each visit a renewed surprise. Every detail, we seek not only to maintain, but also increase the presence of the brands we select and represent, ensuring that each of them is always in tune with the latest innovations and trends in Portuguese design. And so that the experience is always unique, we are preparing a significant expansion that, shortly, will bring new opportunities for visibility and prominence, continuing our mission to promote the best of national know-how.
Mini Design Summit:
Integrated into Lisbon Design Week 2024, this event was held in record time at MNAC, under the curatorship of Portugal Faz Bem and co-organization with the museum's Board of Directors. The program included workshops, masterclasses and lectures between the brands represented in the MNAC store and others with the participation of renowned designers such as Paulo Parra and Rui Tomás, and entities such as the MUDE Management, of Turismo de Portugal and the authorship of the LDW organization. This event contributed to reinforcing the relevance of design, in the maintenance and construction of contemporary Portuguese cultural identity.
Platform Restructuring:
We integrate new areas such as Studio EasyDecor, which combines our three decades of experience in interior design and architecture with offering simple and affordable solutions for decorating spaces. This service has helped clients transform rooms into comfortable and sustainable environments, responding to everyday needs with creativity.
We integrate valuable content like the first edition of Portugal Does Good Summit (2021), which is now part of the Version 3.0 is the platform.
Videocast Planning:
We begin to structure the Videocast Portugal Does Good, an innovative project to be launched in 2025. With scenarios created by pieces 100% Portuguese, the format will include the making of, product unboxing and inspiring stories, everything designed to enhance national design and production in a creative and engaging way.
2025: The Year of Amplifying Portugal’s Voice Does Good
Se 2024 It was a year of consolidation, 2025 It will be the year of amplification of our voice and impact. Committed to making our message more visible and inspiring, with innovative projects and strategic collaborations that will further increase national production and industrial tourism, We look forward to entering the new year.
Main Highlights for 2025
- Videocast launch:
- This project will be a milestone in 2025. The Portuguese Fridays will bring inspiring stories, striking talents and exclusive products in a conversation space with special guests. The format will go beyond the studio, and explore Factories, Workshops and Industrial Tourism spaces.
- Participation in Events:
- We plan a more committed presence at national and international events, with calendars that will include themes such as design and national production, industrial tourism in favor of promoting brands created in national territory.
- EasyDecor Studio Expansion:
- This service will remain with simple decoration solutions, sustainable and creative. Our three decades of experience in interior design will continue to become increasingly accessible.
- Strengthening Digital Communication:
- We will continue to create digital content and automate processes on our platform, to make it easier for members to interact with their profile areas and create special offers.
- Looking into the Future:
- On the way to Portugal does well version 4.0 and visual graphic improvement, We also plan to implement new AI-based technological solutions to optimize Subscriptions and streamline and support members' business models. We keep an eye on innovations and changes to continue connecting brands, factories and national production to diverse audiences.
2025 It will be a year to elevate the stories of Portuguese production to new heights. We invite everyone to take part for another year to amplify the voice of Brazilian know-how, and inspire with an even stronger impact on Design, in Sustainability and Industrial Tourism.
Join us! Follow all the news through our Newsletter and be part of the transformation that we will bring to fruition in 2025. Let's celebrate and promote the best of Portugal together.