BEST PORTUGAL BRANDS
Ana Águas article
Portugal Faz Bem® returned to Encontros with a look at the digital future of brands
Portugal Faz Bem® brought its community together again in a new Meeting. This time in webinar format, dedicated to the topic “The Power of Digital at the Service of Authenticity”, a subject that reflects more than ever, the platform's mission: value what is local, authentic and human, also in the digital world.
At the opening, Joana Beirão, founder of Portugal Faz Bem®, gave a brief update on the project and its role as an aggregator of Portuguese brands that represent the best of design, of innovation and national sustainability. He stressed that, such as the brands that are part of the directory, it has also been growing and adapting to the new digital dynamics, always with the purpose of serving the community and inspiring a more conscious and collaborative future.
The first guest, Marco Gouveia, consultant and trainer in Marketing Digital e SEO, brought a practical and strategic perspective on the impact of digital on brands’ visibility and growth.
Marco highlighted the importance of brands building a solid foundation in the digital world in order to generate organic and lasting awareness in search engines. “SEO is one of the most powerful tools for generating value and visibility“, highlighted. He further explained that, in building digital presence, Being in directories such as Portugal Faz Bem strengthens and gives credibility to online visibility: “Better than talking about ourselves is when others talk.“
The second intervention was carried out by Ana Cristina Coelho, Artificial Intelligence trainer, who explained how GPT’s work, giving as an example the GPT PFB®, the new Portugal Faz Bem tool.
He noted that this technology represents an important step in the digitization of authenticity, because by integrating artificial intelligence, creates a trusted ecosystem, where users can discover what each brand does and how it does it, without the noise of scattered internet searches.
He also showed how brands can take advantage of this tool to build bridges with the public (both internal and external), increase interaction and reinforce proximity to the community.
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Closing the webinar, to TCC Whitestone, reference in the transformation of natural stone and winner of several international design awards, presented his path and vision.
The speakers, o designer Adonis Envagelista , Alexandre Braga Lopes, shared how the brand has evolved, transforming stone waste into new composites, in a process that combines design, sustainability and innovation. “Design has the power of change” stated, reinforcing that authenticity and innovation are inseparable concepts and that digital is the ideal space to tell stories and give visibility to the work developed.
Just like the other brands present, to TCC Whitestone recognizes the value of being part of directories, where your identity and purpose are communicated in a coherent and inspiring context.
More than talking about technology, this meeting it was a celebration of digital as a space for community connection. Between SEO and Artificial Intelligence, a common message became clear: digital only makes sense when it amplifies what is human, true and made with purpose. Portugal Faz Bem continues to be that bridge between physical territory and the digital universe. A place where design, Portuguese tradition and innovation meet, side by side, with the future.
Portugal Faz Bem will continue to promote moments of sharing and learning with new Meetings dedicated to themes that unite the community. Stay tuned for news!
